Full Project – STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS

Full Project – STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS

Click here to Get this Complete Project Chapter 1-5

Concept of Marketing Strategies
A marketing strategy is a method by which a firm attempts to reach its target marketing. Marketing strategy starts with markets research, in which needs, attitudes and competitors’ product are assessed and constant adjustment is made in order to achieve competitive edge or advantage over rival companies. This are mostly done through advertising, promotion, distribution and where applicable, customer servicing (Nymous,2006).

Marketing strategy must focus on delivering greater value to customers and the firms at a lower cost. However, qualifying the return on investment from marketing expenditure on activities such as advertising, promotion and distribution is one of the most complex issues facing decision markers. Marketing performance is central to success in today’s fast moving competitive marketing (Egbe 2010).

Strategic Marketing Models
Marketing participant often employ strategic models and tools to analyze marketing decisions. Many of the models and approaches of marketing reflect the overall corporate mission of the organization (Robertson, 2009).
The models and processes that are often employed in the development of marketing strategy can be divided into three sets of models: market opportunity and business strength analysis, the added strategic marketing dimension, objectives and strategy generation and evaluation of process (lilen, 2007).
However Paula (229) opined that strategy models of marketing include management science models and less traditional process models which apply to the generation, evaluation and selection of the strategic option at (1) the product/market level: (2) the strategic – business – unit level: and (3) the corporation level ( which can include a number of strategic business units (Lawal, 2007).

Get the Complete Project

This is a premium project material and the complete research project plus questionnaires and references can be gotten at an affordable rate of N3,000 for Nigerian clients and $8 for international clients.

Click here to Get this Complete Project Chapter 1-5

 

 

 

 

 

You can also check other Research Project here:

  1. Accounting Research Project
  2. Adult Education
  3. Agricultural Science
  4. Banking & Finance
  5. Biblical Theology & CRS
  6. Biblical Theology and CRS
  7. Biology Education
  8. Business Administration
  9. Computer Engineering Project
  10. Computer Science 2
  11. Criminology Research Project
  12. Early Childhood Education
  13. Economic Education
  14. Education Research Project
  15. Educational Administration and Planning Research Project
  16. English
  17. English Education
  18. Entrepreneurship
  19. Environmental Sciences Research Project
  20. Guidance and Counselling Research Project
  21. History Education
  22. Human Kinetics and Health Education
  23. Management
  24. Maritime and Transportation
  25. Marketing
  26. Marketing Research Project 2
  27. Mass Communication
  28. Mathematics Education
  29. Medical Biochemistry Project
  30. Organizational Behaviour

32    Other Projects pdf doc

  1. Political Science
  2. Psychology
  3. Public Administration
  4. Public Health Research Project
  5. More Research Project
  6. Transportation Management
  7. Nursing

Education

 

 

 

Full Project – STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS