Full Project – THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIOURS

Click here to Get this Complete Project Chapter 1-5

ABSTRACT

This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour  (A case Study of First Bank of Nigeria PLC., Okpara Avenue Enugu). examined some of the factors that helps change the attitude or behaviours of customers when they are faced with a new or an old existing product.

The literature review was basically on theoretical frame work, historical background and current literary meanings of advertising by different authors and marketing experts especially those writers who have written immensely on the topic or relevant to it.

During the course of this work, the research design method used was descriptive method, while both primary and secondary sources of data collections were used.

The total population size of the company was 245 out of which questionnaires were drawn from 95 staff of the business organization that constituted  the sample size.

The sample size were drawn from the staff and  customers of the bank.  The method used in data presentation was simple percentage while chi-square (X2) method was used in testing the hypotheses, the findings were that First Bank of Nigeria staff saw advertising as the key to changing the behaviours of consumers and therefore recommend that, First Bank of Nigeria should adopt advertising as a tool, that will help change the attitude of consumer which includes, bill boards, posters, Tv, Radio, magazines, newspapers etc. in order to change their various behaviours.

Get the Complete Project

This is a premium project material and the complete research project plus questionnaires and references can be gotten at an affordable rate of N3,000 for Nigerian clients and $8 for international clients.

Click here to Get this Complete Project Chapter 1-5

 

 

 

 

 

You can also check other Research Project here:

1. Accounting Research Project
2. Adult Education
3. Agricultural Science
4. Banking & Finance
5. Biblical Theology & CRS
6. Biblical Theology and CRS
7. Biology Education
8. Business Administration
9. Computer Engineering Project
10. Computer Science 2
11. Criminology Research Project
12. Early Childhood Education
13. Economic Education
14. Education Research Project
15. Educational Administration and Planning Research Project
16. English
17. English Education
18. Entrepreneurship
19. Environmental Sciences Research Project
20. Guidance and Counselling Research Project
21. History Education
22. Human Kinetics and Health Education
23. Management
24. Maritime and Transportation
25. Marketing
26. Marketing Research Project 2
27. Mass Communication
28. Mathematics Education
29. Medical Biochemistry Project
30. Organizational Behaviour

32    Other Projects pdf doc

1. Political Science
2. Psychology
3. Public Administration
4. Public Health Research Project
5. More Research Project
6. Transportation Management
7. Nursing

Education

 

 

 

Full Project – THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIOURS