Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their public. This includes beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this product dealt on the “the impact of promotional activities on the marketing of Golden Morn product in Enugu metropolis. The was divided into five chapter. The chapter one contained the introductory part of the project. Literature review, research design, data presenting and analysis, conclusion and recommendation made up other four chapters. The research made use of both primary and secondary data, structured questionnaires were the methods used for the collection from textbook and various research material. The research used population of 465072 selected randomly. But using taro Yamani, a sample size of 400 was used. In chapter four table and chi-square was used as a statistical tool for analyzing the data. In which the recommended that the price of Golden Morn product should embark on aggressive promotion activities and sales promotion to real their target customers and reduce and the target customers and reduce an activities of competitors. The concluded that they showed he used by the company to reduce the effect of competitor and help to maintain stable price for their product.

Here, many consumers do not patronize a company’s product when they are ignorant of its existence.