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Full Project – THE MANAGEMENT AND ADMINISTRATIVE EFFECTS AND MEAN OF CREATING AWARENESS ON RADIO AND TELEVISION FOR BEVERAGES

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CHAPTER ONE

INTRODUCTION

Business administration and management implies all those human foundation perform to satisfy consumer need and management through the production and exchange process. Firms, which have adopted the marketing concepts mostly because of the aim at funding what the consumer need and wants, providing such needs and wants to the consumer effectively and efficiently as possible. Normally, new matter low qualitative a product may be, it cannot sell itself in the market because consumer must be aware of the product attribute so that the competitive market have be allow the product cannot with the other product in the market. Hence the need for advertisement comes to play.

The creation of awareness on goods and services is a powerful administrating and management communication tool used by the organization to fulfill a specific promotion task. It is an impersonal form of communication or presentation of goods and services and idea conducted through paid from media under an identified sponsorship. The media of creating awareness is significant to marketing tools which helps to sell goods and services, image and idea through information for persuasion. Television and radio are the fattest cursing for media. It also combine vision and audio with movement. It has proves to arrest attention television audience to broad [whole family] radio on the other hand, allows the customer to do other things while listening that is why nestle food makers of Milo food drinks has decided to use these media for creating awareness.

1.3 GENERAL BACKGROUND OF THE NESTLE [MILO] FOOD PLC

The background of economic change brought about the high demand for consumer product like food drinks in the manufacturing sector of the economy that made a call to duty many manufacturing industries of which nestle food Nigeria PLC began simple trading operation in Nigeria, in 1961 and had today grown into a leading food manufacturing and marketing company. It is publically quoted that company listed since 1978 on the Nigeria stock exchange with about 11,500 [eleven thousand five hundred] Nigeria share holders participating in 60% [sixty percent] of the company’s equity is owned by the nestle S.A of Switzerland. Moreover there are other food drink manufacturing companies like Christies PLC, Maser PLC / Cadbury etc located all over the country. Inspite of these companies nestle food company had continue to service the strong competition with its branches evenly devastated throughout the country.

1.2 PROBLEM ASSOCIATED WITH THE SUBJECT MATTER

Remember we discussed earlier the reason why organization embark on crating awareness. Carrying home to our project/research topic we identified the makers of beverages [and of course Milo food drunk] embark on radio and television means of creating awareness. To sustain the product[Milo] which has already gained acceptance in the Nigeria market. To secure sales lead is also another problem and when they all modification into the modification to the customer. Other reason are as follows:- To introduce a new price policy education consumers demand other product in the category, introduce special offer, create / build retail store etc can be an objective of creating awareness depending on situation circumstance. However, reasons load to objective and therefore the objective for creating awareness via radio and television could be one or all the above.

1.3 PROBLEM THAT THE STUDY WILL BE CONCERNED WITH

How the creating awareness of Milo food drink via radio and Television helped in making consumers buying decision. How to make consumers believe the product is the best through creating awareness via radio and television. Which period of day is best suitable for creating awareness of Milo food drink. Major criticisms against these radio and television in creating awareness of Milo food drink.

1.4 THE IMPORTANCE OF MILO FOOD DRINKS

The importance of the Milo food includes the followings:

1 The research intends to check the truthfulness of radio and as it influence the marketing of food beverages [Milo] on purchasing habit of consumer.

2 It helps to find out the methods of budget allocation to radio and Television an awareness creating by the company [nestle food drink] makes of Milo food drink.

3 Radio and Television are the major media used by the Milo food and drink manufacture [nestle food drink].

1.5 DEFINITION OF IMPORTANT TERMS

I ORGANISATION:- This is a structure that enables people to work

Together in order to achieve a common started aim.

II MANAGEMENT:- These are programme basing much on managerial planning operation and appraisal in having each manager set object in

Referable terms and assessing his or her performance against the achievement of the objectives.

III MANAGER:- These are those who undertaker the task and function of management at any level in any kind of enterprise.

IV OBJECTIVE:- The ends towards which activities is armed the end point of planning.

V SUPERISE:- These are the same as managers but ordinary used to apply to manager at the lowest level.

REFERENCE

Kotter Philips [1993] market management and administration analysis planning implementation and control new jersey prentice hall ludion 7th Edition.

Nzeribe A, [1985] roles of administration and managing in economic business concord 9th July P-7-10

Charles Claude (1989) international advertising association USA Irwin Dorsey Ltd world president.

Wicken T.D (1968) management by objective an appraised, Herpens and Row pub. P 79-106

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